You probably heard about Public Relations right? Digital Marketing, the whole social media scenario, along with few ads and voila! You’re good to go!
Well, hate to say this, but you’re wrong.
Let me tell you what the term “Public Relations” really means. Basically PR is about raising your company’s reach, building relationships with key people and managing your reputation.
Though many understand that public relation is a great way to build marketing approaches and boost online presence; they still don’t know what PR involves, or why companies SHOULD invest so much of their time and efforts to stay at top of the stack.
So, let me break this down to you.
Public relation is about sharing the right information to right places and people, to build the brands reputation. It’s the work aiming to help building a remarkable image in a certain industry.
It’s sometimes defined as a ‘strategic communication process.’ With a main goal to build beneficial relationships between organizations and the public.
Public relations is NOT about buying advertisements, asking journalists to write stories for clients, or even handing out free samples at the mall.
What we ACTUALLY do is: promote our clients, our products or ourselves. But unlike advertising, we use tactics to persuade our audiences via unpaid or earned methods. Whether it’s the traditional media or social media, we communicate with our audiences through trusted, not paid, sources.
When used appropriately, PR can make a company, giving it the power to overcome almost any obstacle or problem.
Sometimes, PR is being confused with marketing, although it usually comes hand in hand. The importance of public relations is overlooked. The aim of PR is to inform the public, including potential customers and business partners.
Since people trust earned sources more than advertising. Word of mouth, testimonials, and editorial media have a greater impact.
Public relations is a long-term game.
As Bill Gates once said:
“If I was down to my last dollar, I would spend it on public relations.”
We’d like to take this opportunity to tell you that, YES YOU HEARD IT RIGHT, we’re offering PR services at imajin8!