A strategy that provides a clear understanding of the necessary factors needed to conceptualize an effective offline communication plan within a specified market. Provides all necessary factors including an effectiveness study on the different mediums used in offline advertising.

s is the advertising strategy that focus on the sales pitch behind your brand. This is done through using 

Sales Promotion Strategy

This strategy defines the direction your brand takes in order to reach and convince the consumers in purchasing your product/service. This includes activities and details to create the demand for the product/service and how the product will be pushed through the different channels.

Offline Advertising

Even in the digital world today, it is important to utilize traditional advertising methods for and offline media channels to reach your audiences and grow your brand. We define the offline media channels that are most consistent with your marketing objectives and online advertising.

 

 

 

Direct Marketing

 

This is the advertising strategy that focus on the sales pitch behind your brand. This is done through using different techniques such as email, phones, messages. It is important to include call to actions and create a personalized touch with your target.

 

Deployment Plan

This defines the strategy of how the brand will be launched using offline communications channels such as billboards, TVCs, radio, newspaper among others. It includes the step by step activities and details of how the brand will be presented and launched through these channels.

Budgeting

This is the estimated amount that will be utilized to promote your product/service. This budget is decided based on the overall analysis done and depending on the activities that will be implemented. The optimal budget is to have a low cost with higher monetary return and successful results.