Strategization of public relations implementation through PR activations, influencer programs, PR stunts, and events implementation based on brand potentials and opportunities.
Public Relations Benchmark
This defines the best practices done in your brands industry, what the competitors are doing and what you can adopt as a brand to grow and reach your goals.
Brand PR Opportunities
Through research and current trends in the industry, different opportunities are realized. These opportunities are then studied to see your brand’s fit and the appropriate methods to exploit these opportunities and promote your product/service.
Influencer Opportunities and KPIs
Nowadays it is popular to collaborate with different influencers and celebrities. Through the use of several tools and research techniques, we determine the optimal influencers that suits your brands needs and goals.
KPIs and Objectives
A set of different objectives must be defined based on the PR campaign that will be carried out. The chosen objectives are then measured against specific KPIs such as the coverage, engagement, reach, earned traffic and event promotions.
This defines the different activities and details behind the PR campaign. The step-by-step process from planning what will be done pre-launch up until the final event.